The rabidly anti-milk activist group Physicians Committee for Responsible Medicine (PCRM) is back in the news, but not in a way they like.
Last year I wrote this blog entry about them.
Hey, here's an idea. If you're LI and don't like it, sue. Sue who? Why not sue the dairy industry?
Nutty? Of course. But as a publicity stunt it's top notch, if you're a group with an agenda.
The group is the rabidly pro-animal rights and militantly vegan Physicians Committee for Responsible Medicine (PCRM). Since they're based in the District of Columbia, they plan to file suit against dairy producers on behalf of D.C. residents who are lactose intolerant. They're asking for compensation for lactose intolerant children, along with adults who've learned that they're LI in the past three years. The other part of the suit – and the obvious real goal, as the compensation issue stands no chance – is a court order mandating that warning labels about lactose intolerance be placed on milk sold in the city.
For more publicity they've plastered the Metro rail and subway system with spoof ads of the Got Milk? campaign. The Got Lactose Intolerance? ads picture a multi-ethnic group of sufferers knocking on the door of an in-use bathroom, needing desperately to get in. And let's face it, which of us with LI hasn't been there?
One problem is that there's a big difference between choosing to avoid or limit the use of dairy products and suing the dairy industry because milk is inherently evil. Another problem is trying to take sides with two groups which are both pushing agendas using misleading data and false claims.
Oops. The Washington Post reported that:
U.S. District Judge Henry H. Kennedy Jr. ruled that federal law on food labeling would preclude the action that the plaintiffs were seeking in the District.
The judge dismissed the lawsuit. PCRM issued a statement that they will appeal the ruling.
My prediction? That will get dismissed as well.